OUR INITIATIVES
We’ve chosen to focus our efforts where we can truly make a difference. That’s why we dedicate our energy to making thoughtful, honest, and consistent choices—so you can shop with a clear conscience. We don’t believe big slogans make a big impact, neither for us nor for you. What matters is action—both big and small.
We are partners with Shopify, which supports the development of technologies that actively remove CO2 from the atmosphere. Through their Sustainability Fund, we indirectly contribute to projects like direct air capture, drone reforestation, and long-term CO2 storage. It’s not a solution to everything, but it’s a step in a better direction.
All our deliveries are CO2-compensated through Shopify. This means that every time you order something from us, we indirectly support projects aimed at reducing the amount of CO2 in the atmosphere.
It's a choice we’ve made from the heart. For us, it's about taking small steps in the right direction rather than standing still.
Animals should not suffer for clothing production. That’s why we’ve chosen to make our products free from animal-derived materials. We don’t make a big deal out of it – because we believe it should be a natural part of modern clothing production.
The small patch on the back of our jeans and jackets may look like leather, but it’s actually made from high-quality PU leather – a vegan alternative.
You should be able to put on your Perfect Jeans with a clear conscience.
We know that 80 percent of our included return labels are never used. That’s why we’ve chosen a solution where you print your own return label (or have it printed at a parcel shop) if you wish to return something. This saves thousands of labels every year. For the same reason, we pack your jeans without unnecessary filler. Our packaging is simple and reusable.
That’s why we also encourage you to reuse the same bag for any return or exchange. Because even small actions can make a big difference.
When we developed our first pair of black jeans, the goal was clear: we wanted to solve the well-known issue of black jeans quickly losing their colour and turning grey. It wasn’t just about preserving the colour, but about creating a pair of jeans that would last — both in appearance and in quality.
For us, durability starts with the fabric. That’s why we only use materials we’ve personally approved down to the smallest detail. Our textiles are carefully tested for colourfastness, comfort, stretch, and durability. And we work exclusively with manufacturers we trust — partners who can document proper working conditions and a responsible approach to production.
We believe the most responsible choice is to create jeans you’ll want to wear again and again. Not because you have to, but because they still fit well, look great, and feel just right every time you put them on.
